Baniel Cheung, renowned digital transformation expert, has helped transform China Light and Power, Bank of China, Mass Mutual, Hong Kong Jockey Club and many top companies across Asia as Principal Strategist of Integral Consulting Asia. An entrepreneur, educator and author of 3 books, Baniel is founding chairman of Digital Transformation Alliance and advisor to startups like Snapask Japan and Datax. He received the "2013-2014 Outstanding Teacher Award" from University of Hong Kong, where he teaches digital marketing and strategy.